According to Statista, Instagram boasts two billion monthly active users worldwide as of early 2024. Being the fastest-growing social media platform and a strong competitor of Facebook, X, and YouTube, the significance of this platform cannot be overlooked by businesses, influencers, and bloggers.
It is easy to create an Instagram account, but the challenge begins when it comes to growing your presence on this platform. While it certainly is a challenge to grow your Instagram account to a successful level, it is not an impossible one to overcome.
Here are some of the best strategies you need to grow your Instagram presence.
- Pick the Right Time
If you have not noticed yet, you need to know that Instagram posts are not organized chronologically anymore. However, the time you pick to post still plays an essential role in its discovery by the right audience. The ideal time to post depends on your unique audience and industry.
You must learn more about your target audience and see when they are most active to see your posts and interact with them. Luckily, you can easily find the time when your followers are most active using Instagram Insights.
New posts on Instagram are considered more relevant and highlighted to active users. But that is not all. The engagement of your post determines its popularity and outreach. When your post gets high engagement, it is considered popular and reaches more users on Instagram.
- Experiment More
While there are several tools to help you know your audience and trends better, the importance of experimentation cannot be undermined. Of course, Instagram has come a long way since its inception in 2010, and you must keep up with change in order to succeed.
Instagram is no longer just about posting static images and adding trending hashtags. Now, there are several types of posts, such as carousel posts, videos, reels, stories, and more for you to explore. It means that you have a lot to experiment with.
You can experiment with all the different types of posts to figure out what resonates best with your audience. Once you learn what works best for your audience, you can form your social media strategy accordingly. The right approach can enable you to see the results for success in a matter of days.
- Buy Instagram Followers
Businesses and influencers struggle to find Instagram followers alike, especially when the competition is high. Among several ways to fight the odds, one of the best things you can do is to buy Instagram followers to jumpstart your journey to success.
You can buy 100 Instagram followers to begin with and work your way up by being recognized by the right audience. Of course, having more followers on your Instagram profile means that you will have more exposure, making it easier for you to engage with your target audience.
The best part about having more followers on Instagram is that you will gain more credibility among your target audience. Users perceive accounts with more followers as trustworthy and popular in their niche.
In addition, buying followers for your Instagram accounts does not require you to wait for weeks or months to see results. Buying Instagram followers from a reliable provider enables you to see results in just a few minutes.
- Leverage the Power of Hashtags
Creating a winning Instagram presence is not all about engaging your existing followers. It also means gaining the attention of other Instagram users who may be interested in similar content that you are sharing on your account. Using hashtags the right way can help you in this endeavor.
When it comes to hashtags, remember that quality matters a lot more than quantity. While Instagram allows you to put up to 30 hashtags per post, it is best to avoid stuffing your posts and stories in your efforts to reach more people.
The better approach is to find relevant hashtags for your main idea to generate more engagement. Finding the right hashtags can be a process that excels through trial and error, but being able to reach the right audience can make all your effort worth it.
- Collaborate with Others
As mentioned earlier, Instagram has come a long way since its inception. Today, the Collabs feature of Instagram helps businesses and influencers reach multiple communities at once. It enables you to reach another user’s community without a hassle.
Collaboration is an effective way of growing your online presence on every social media platform. While it can be a significant challenge to manage most social media collaborations, the Collabs feature of Instagram has made it so much easier.
Each collaborator can invite up to 20 collaborators to their post. It means that you can reach communities of up to 20 Instagram profiles at the same time. This feature introduces businesses and influencers to endless possibilities on Instagram.
When collaborating on Instagram, a single joint post is shared and then appears on the profiles of both collaborators, with both accounts tagged at the top. This feature allows the post to reach and engage with the combined audiences of the collaborators. Hence, both collaborators enjoy the views, comments, and likes on that post.
- Arrange Contests and Giveaways
One way that never fails you on Instagram is arranging giveaways and contests. It is the best way to increase engagement on your post, not only by siding with the Instagram algorithm but also by promoting word-of-mouth marketing on your profile.
As you provide incentives to your users and the overall Instagram community to interact with your posts, you will not only boost your recognition in different communities but also secure several new followers in the process.
You let Instagram followers participate in a contest or giveaway by following a process in your favor. For example, you can ask them to follow your page, tag a few friends, and share your post in their story. This way, every follower or viewer of the post will have something to offer to help your Instagram profile grow.
